I managed resourcing, scope, budget, timeline, and stakeholder expectations throughout the engagement. The agency team included a Principal Strategist, Creative Director, and freelance UX designer. We also collaborated with a freelance specialist to create the new wordmark.

In the early days of the project I facilitated kick off for the agency and client teams. I organized a project starter kit using Notion and created consistent communication cadences via Slack. I co-hosted a virtual workshop with key stakeholders using Figjam to facilitate alignment around foundational brand positioning and articulate goals for the visual identity. After an initial week of strategy work, I transitioned the agency team to an agile web design process and kicked off the logo design process. We built the design system in one sprint (of 2 weeks) and spent the following 2 week sprint transitioning to the Gothamist product team and delivering the identity assets.

No one on this fully distributed team had worked together before. I designed rituals like standup meetings and shared documentation to support a mix of asynchronous and synchronous work for both workstreams.

This project was short (just shy of 4 weeks) but we managed to prioritize some team bonding, including falling in love with a spec design for a branded tote. When the project wrapped, I produced the bags IRL and sent them to our product owners to congratulate them on launching the site.