I led all aspects of production for the multi-day video shoot. I scouted talent by cold calling and running social media ads, coordinated auditions and vetted subjects with internal and external stakeholders, secured the studio space, coordinated equipment rentals, and organized a crew to film our selected cast. I was responsible for budget, timelines, and all resource utilization.

I edited two of the six TV spots that won the Wisdom campaign a Silver Telly Award in the PSA category. I was also nominated for a New England Regional Emmy Award as Producer and Editor.

The client’s research showed that our target audience doesn’t think driving while high is as problematic as driving while drunk. I suggested adding an Instagram poll to the media mix to test this in an interactive way.

I managed testing, quality control, and trafficking for all campaign assets including out-of-home, broadcast, and display ads. We even put mirror clings in the bathrooms at Fenway.